Announcing the Creation of the “Chōju” Logo!

The population of Tokyo will peak in 2025, after which an era of population decline will begin while the elderly population is expected to continue to increase.
The Tokyo Metropolitan Government (TMG) has created the "Chōju" logo, a word which encapsulates our vision of senior citizens playing active role and fulfilling lives in an era with 100-year lifespans.
In the future we plan to use this logo in connection with various policies and widely promote the word "Chōju" in order to raise awareness of it and to make it a part of the world lexicon.

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